Simple Content Marketing Tips For Every Startup | BHIVE

Simple Content Marketing Tips For Every Startup

Be a Publisher but not a Marketer.

Engage. Engage and Engage again. Do not try to endorse your product or services. Always write things that will engage your end clientele. Rather than addressing the benefits of your products and services, tell them what is their pain points which have to be addressed and how you have solutions for the same. Forget your sales target while you write a blog/article. Tell them how you are here to help them but do not chase them to sell. Add value so they can believe that you are the best one to trust.

Be authentic

Let the blogs or articles be a replica of yourself. Make sure that your clients get the tone, the personality of your brand, culture, and belief through your writing. Even if you get your writings through an external agency, ensure that the substance is a replica of your own soul. Never give an image to your client of something you are not. Write your own content from your experiences. Authenticate the usability of the product and services through your own experiences. Write things such as why you are in the business and what drives you to be excellent in providing solutions in your chosen field. Let them know your passion for your brand.

Give your best

Everybody knows content plays an important role in nurturing a brand’s credibility online. This credibility is built over consistent postings of blogs and articles. To keep up consistency many brands write articles which are not at their best. If you believe in the concept something is better than nothing, oops! Not really. You are risking the credibility of your clients and followers by posting not quality work. Give them something which is valuable, which they can take them free to continue following and admiring you.

We sincerely hope that these simple marketing tips pay the reward for you in your business.