BHIVE Workspace. After hosting our first edition of buzz fest, we were all set to Experience Marketing in our second edition diverting the traffic towards HSR S6. The events area was all set to host some of the incredible speakers from the town.
The early birds to the spot included the brilliant young performers – Vishruti and Sagar Shastri. Accompanied with guitar and spellbinding vocal skills these folks rocked the stage with live mesmerizing musical performance and garnered huge round of applause.
The event started with knock-knock jokes by the hosts – Sukrit and Aditi, introducing the key-note speaker Mr. Amuleek Singh, founder ChaiPoint on the stage. The informative session that followed included sneak peek into various paradigms Chai Point is exploring to ensure the customer satisfaction graph touches new heights as days pass by. He highlighted the importance of the four pillars to make an idea a success: Matrix, Design, Technology and Training. He mentioned the ‘Chai Masters’ initiative his organization has taken among many to instil pride in the employees. Followed by the key-note address was interactive Q&A session which included queries regarding marketing, training, feedback from customers and concerns related to environment.
The next session was a panel discussion – Think Big: Marketing Strategies. We had Atish Udayashankar, founder Skapari as moderator and the panellists included Amisha Sethi, Simeran Bhasin and Vipin Prasad. The panellists were subjected with questions regarding how to create and design marketing strategies. Mr. Vipin mentioned ‘marketing POEM’ : Paid Owned Earned Media. He focused on PR and words of mouth as important means of marketing. Simeran highlighted marketing as choice making and the mentioned the huge impacts it is responsible for. Amisha was happy to share her experiments with marketing strategies and talked about the current trends in marketing scenario.
To bridge the next session, our hosts took over the stage and made some of the attendees the lucky winners of the quiz going on and presenting them with goodies from BHIVE.
Marketing in the Dark by Jatin Arora was the following talk to give the audience the insights of working in a much restricted and regulated industry.
A much awaited break, full of RedBull, TATA Coffee GRAND and much more re-energised the crowd while giving them to mingle with people working with different domains.
The mass gathered again to witness a one of its kind fire-side chat proposed and executed by Ravi Shankar, CEO Aim High Consulting. The energetic chat between Ravi Shankar, Moderator and Ravi Shankar, CEO Aim High Consulting was an innovative attempt and garnered the attention of attendees. He talked about significance of PR, the correct time to start PR, how PR is better than advertising and many other aspects of PR. He concluded the session with 3 touching short stories highlighting impact of brevity.
Modern Day Marketing – A panel discussion was the next session, moderated by Durgesh Kaushik with Vikas Kothari, Himanshu Kulkarni and Anjaly Ariyanayagam in panel. The discussion initiated talking about current trends in industry with Vikas mentioning Droom and marketing with engagement. Himanshu added about the collaborating trends seen in market. Anjaly was happy to answer the question on customer engagement and mentioned how the domain of marketing is witnessing changes from the ‘Thanda matlab Coca Cola’ to current digital marketing scenario using various social media platforms. Answering one of the queries by attendees Durgesh focused on significance of testing before launching any campaign.
After the panel discussion was a brief talk on Digital Marketing by Vedanarayanan Vedantham from Simplilearn. The talk started with the speaker drawing a parallelism between marketing trends and the tale of David vs Goliath. According to him, digital marketing is David’s new slingshot which helps marketer to get real time feedback and measure the impact in efficient manner. He mentioned the relationship between digital marketing and business along with the tools or the ‘astraas’ of market-share and mind-share.
The second volume of Buzzfest concluded with vote of thanks to all the speakers, sponsors, outreach partners and with a promise to buzz the town with a series of Buzzfest and enhance the level with lots of fun and learning.
This blog is the brief summary of the evening studded with marketing leaders making big. A series of blogs will follow, stay tuned to know more about lessons from people making change.