Social media marketing is not easy. Finding the right type of content for your audience and then determining the optimal time to post that content on different channels can be a frustrating, time-consuming process.
Luckily, there are ways in which you can improve your social media presence in just a few minutes. In this article, we’ll reveal 8 proven tactics which can instantly boost your social media engagement.
1. Optimize Your Bio and Profile Picture
The short bio is one of the first things people see when they visit your profile. So it’s important to think about what you’d like this section to say about your business or blog.
For instance, if you’re an SEO expert like Rand Fishkin, people should recognize that immediately after visiting your profile.
The other aspect you should take care of are profile pictures across different social media channels. It’s important to ensure that your profile picture fits within the recommended dimensions of each platform.
Here are the suggested images sizes for a few major social networks:
- Facebook Profile Picture: 180×180 pixels
- Facebook Cover Photo: 851×315 pixels
- Twitter Profile Photo: 400×400 pixels
- Twitter Header Image: 1500×500 pixels
- LinkedIn Profile Photo: 400×400 pixels
- LinkedIn Company Logo: 400×400 pixels
- Instagram Profile Picture: 180×180 pixels
- Google+ Profile Picture: 1000 x 1000 pixels
- Google+ Cover Photo: 1600 x 900 pixels
- YouTube Channel Art: 2560 x 1440 pixels
2) Deep Dive into Social Media Analytics
You can learn so much about your brand’s social media presence by taking a look at your social data.
The 3 great places to find useful insights into your social media performance include:
- Facebook Insights: Facebook Insights has a wealth of information for social media marketers. In order to access Facebook Insights, head to your Facebook page and then select Insights from the navigation.
- Twitter Analytics: Twitter has a nifty analytics tool available for all users. Using Twitter Analytics, you can discover your most engaging tweets, top mentions, audience information, and a lot more. To access Twitter Analytics visit https://analytics.twitter.com/.
- Google Analytics: Social media insights would be incomplete without taking a peek at data from Google Analytics. Google Analytics lets you measure the effectiveness of your social media campaigns by letting you know exactly how much traffic your site is getting from social media.
3) Reshare a Successful Post
Buffer, the popular social media management company, recommends re-sharing your most popular social media content more than once.
According to Ash Reed from Buffer, “If you only share your most popular content once, you could be missing out on a ton of clicks and engagement.”
If you use Buffer to schedule your social media posts, you could use their analytics tool to discover some of your most popular posts.
Here’s a snapshot of 99signals’ most clicked tweet from the past 30 days:
From here you can ‘Re-Buffer’ some of your most popular posts that have resonated with your audience to get more clicks and engagement.
4) Try Sponsored Posts
As organic reach of your content across social media platforms continues to decline, sponsored posts have become the most popular option to have your content seen by your audience.
In order to find out which of your posts you should promote, single out those posts that have already received above average engagement. Once you’ve done that, just promote these posts to increase their impact.
5) Experiment with Facebook Live
Facebook is not just prioritizing videos, it’s prioritizing Live videos. This means that if you want your content to stand out, a Live broadcast can help you reach a bigger audience.
To start a live video broadcast on Facebook, tap on Update Status and then select the Live Video icon. If you’d like, write a quick description and choose the audience that you want to share with before taking your video live.
During your broadcast, you’ll see the number of viewers, the names of friends who are tuning in and a real-time stream of comments. Broadcasts can be no longer than 30 minutes, and when you end your broadcast, it will be saved on your Timeline like any other video.
6) Test out a New Social Media Platform
Having a solid media presence need not be restricted to Facebook, Twitter, and Instagram. Social media is constantly evolving, so marketers need to keep an eye out for new social networks as well as untried platforms to maximize their content’s reach.
If you share lots of visual content or like to showcase your workplace on Instagram, try doing the same on Snapchat. Similarly, the pins that you use on Pinterest can be easily replicated on Tumblr.
Another thing you could do is to pay regular visits to the App Store to discover new social media platforms to test out.
7) Spend Some Time Creating Visual Content
Visual content is incredibly popular on social media. According to HubSpot, content with relevant images gets 94% more views than content without relevant images.
Thanks to tools like Canva and Pablo, you can create professionally-designed images within minutes. Both these tools have stunning built-in templates which you can use for your social media campaigns.
8) Republish Instagram Content on Facebook
If your Facebook audience responds well to visual content, then you should seriously consider sharing Instagram posts on Facebook.
Recently, Social Media Examiner shared a screengrab of Azur Vibes’ Facebook insights (see below) which has 2,000 followers. The post types shown in the image below from top to bottom are 360 photo, article link, video, and Instagram.
As you can see, the Instagram post had more than double the organic reach compared to the other three post types. It also reached almost double the number of followers Azur Vibes’ Facebook page had.
While it’s too early to suggest that republishing Instagram content on Facebook significantly improves organic reach, there’s enough evidence to support the idea that Instagram posts get better reach and engagement on Facebook.
In order to republish Instagram content on Facebook, follow these steps:
#1 Copy the URL from the Instagram post you want to share on Facebook.
#2 Now paste the URL into your Facebook page status. Here’s what the post will look like once the post renders.
#3 Next, delete the Instagram URL from your post and update your status.
Over to you
So these are some of the tactics you can use to increase your social media engagement. Hope you find this article useful. Share your thoughts in the comments section.
Sandeep Mallya is the Founder/CEO of Startup Cafe Digital, a full-service digital marketing agency in Bangalore, where he helps small businesses in improving their web traffic and lead generation through inbound channels such as Social Media, SEO, Email Marketing, and more.
He is an active member of the startup community, having worked with several early-stage startups and accelerators.