BHIVE Workspace

Role : Sr. Manager – Marketing

Experience Range : 10+ years experience

Qualification : MBA (Marketing from top notch institute)

Interview Process : Applicant questionnaire > Assessment > Case Studies > Face to Face Rounds > HR Round

Role Summary : 

The Sr. Manager – Marketing would be a part of the core team of BHIVE responsible for the overall Branding and Marketing strategy of BHIVE. You would be responsible for  effective and timely execution of the marketing campaigns and events by collaborating with stakeholders across the business. You would need to guide the team to ensure smooth planning and execution of BHIVE events whereby generating appropriate sales leads.

Key Deliverables :

  • Work closely with the CEO of BHIVE for various marketing initiatives
  • Develop the company’s demand generation strategy. Work closely with sales leadership to come up with a unified plan for the organization’s growth
  • Set and own targets for MQLs, lead quality, ROAS, CAC, etc. Continually refine marketing tactics and strategies to optimize these numbers
  • Build specific marketing program for the different product ranges of BHIVE
  • Manage and coordinate with different stakeholders to ensure effective execution of events
  • Design and drive all marketing activities for BHIVE spanning around digital marketing, BTL activities, Social Media marketing, Blogging, Brand Positioning, PR and the likes
  • Manage corporate communications and public relations
  • Clearly monitor the performance metrics of all marketing initiatives to understand effectiveness of the same
  • Maintain up-to-date knowledge of the industry and competitors whereby building a strong mechanism of market intelligence
  • Ensure marketing dashboards and all other analytical reports are sent to the CEO in a timely manner
  • Oversee strategy and metrics for brand awareness
  • Ensure consistent improvements of marketing metrics whereby leading to increased lead generation

Key Competencies :

  • Effective Communicator
  • Result Oriented and Metric Driven
  • Strong Business Acumen
  • Good understanding of Google Adwords, SEO and Social media marketing techniques

How To Apply?

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