october, 2016

15oct3:30 pm- 6:30 pmWorkshop: Dear Business, Meet Brand by Smita Rajgopal, Creative Director at Smitten3:30 pm - 6:30 pm BHIVE Workspace HSR S6

Event Details

Registration is mandatory

Please click HERE

Kindly note that the number of participants is restricted by 20. 

Presented by Smita Rajgopal, Creative Director at Smitten

a design studio and brand consultancy with offices in America, South Asia and the Middle East.

Smitten has worked with brands like Bacardi, Diageo, Mattel, Panasonic, Unilever and Disney.

smita

AGENDA:

Part 1: Introduction (15 minutes)

Part 2: State your purpose (30 minutes)

An exercise to get audiences thinking about their business’s “reason to be”, and how this will tie in with the brand’s promise to customers.

Part 2: A brief on briefing (30 minutes)

Audiences are introduced to the dos and don’ts of putting together a creative brief. This would be structured around a live marketing tool the business requires.

Part 3: Build your tool (45 minutes)

A mood board will be created based on the brief and answers from the questionnaire to identify a look-and-feel and tone of voice for the communication.

Part 4: Feedback (30 minutes)

The workshop will have a limited number of spots, so as to stay within time.

Time

(Saturday) 3:30 pm - 6:30 pm

Location

BHIVE Workspace HSR S6

L-148, 5th Main, Sector 6, HSR Layout, Bangalore, Karnataka- 560102 (next to Madhuram Restaurant), Bangalore Bangalore, Karnataka 560102 India