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Irrespective of the industry or the product proposition, every startup depends on communication to secure new investors as well as retain the existing ones. Marketing and communication help startups express the problem area / gap they address more effectively as well as clearly establish their competitive value proposition to potential investors.
Parth Mukherjee and Rahul Thomas Mathew of Jifflenow will present best practices to position your company while raising funds from venture capital firms. They will cover areas such as problem statement, category definition, value propositions, case studies, and metrics that are important for startups looking at raising funds. While the session is geared towards raising funds, the same principles can be applied to startups who are looking to acquire their first few customers or expand their customer base.
- How to write a problem statement
- What does your startup do
- What are the key capabilities of your offering(s)
- Expressing your business plan and strategy
- Explaining growth plans
- Establishing traction
- Metrics that you should be ready with
Parth Mukherjee is the Head of Marketing & Product Evangelism at Jifflenow and brings considerable experience in the technology marketing space for products as well as services. At his role with Jifflenow, he manages brand and marketing strategy, investments, campaigns and product evangelism. Prior to joining Jifflenow, Parth was a senior product marketer at ad tech startup Vizury and has also worked at Adobe, Cognizant, and Infosys. Parth holds an MBA in marketing from XLRI and a Bachelors Degree in Engineering from IIT Kanpur in India. He lives in San Francisco and travels frequently to Bangalore.
Rahul Thomas Mathew is a Product Marketing Manager at Jifflenow. Rahul currently leads all Product Marketing activities and the Marketing team in India. He has over 9 years of experience in product marketing, consulting and business analysis. Earlier he had worked in the Management Products Business Unit at VMware as a Product Marketing Manager, supporting the partner marketing and pricing activities.
(Saturday) 11:00 am - 1:00 pm