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 Jay Dutta is currently a Venture Advisor for SAIF partners and previously was the Head of UX at Flipkart and Adobe.

In this short talk, Jay zips across his longish design journey. Across changing titles, expectations and perception of design and designers. He explores the emerging focus on Design in Startups.

From Mauritius to Bangalore via SF and Manchester – Jay has run consulting gigs, dabbled in his own startup, built and scaled UX teams and is now one of Asia’s first Designers in a VC firm.

Jay shares the dozen-ish things he learned from the many failures and a few successes, and from working with some of the brightest and crankiest, including Ladies that UX. Jay’s talk presents some insights and applicable learning for:

• non-UXers to understand the brief evolution of the discipline

• startups looking to leverage on Design • companies looking to build a Design culture • budding UX designers dealing with change and uncertainty • non-designers looking for a foothold in design

Followed by Q&A