june, 2016

3jun6:00 pm- 8:00 pmInfluencer Marketing for startups by Aneckdote6:00 pm - 8:00 pm Bhive Workspace IndiranagarEvent Organized By: Yulia B

Event Details

Registration is Mandatory

Please fill form HERE

The Issue which is addressed

A startup or an SME works with limited resources. Dilemma is often whether to focus on marketing or on sales; most often sales wins (to bring in revenue). Having said that, a business can grow about that much without effective marketing. Again either a Techie (who created the product) or the CEO ends up being the marketing person and the logic is ‘our product is so good, it will sell by itself’, which is not necessarily true.

Influencer marketing hinges on the fact that, in any industry or field, there are certain people who have influence over others (your prospects). Influencer marketing is all about connecting with these ‘Influencers’ and getting the message about your product or service across to your prospective customers.

Takeaway from the event

Spreading the marketing message through Influencers. Effective use of language to reach the target audience.

The session will explore how an influencer can make all the difference to the marketing budget through stories and anecdotes (one or two case studies)



Mangal D Karnad
Co-Founder Aneckdote

Mangal is the co-founder of Aneckdote – A Influencer Marketing Services Company. She comes with 3 decades of experience in diverse areas like Software development, Business development & Marketing.

Before Aneckdote, she worked for 10 years with Tally, where she played a pivotal role in positioning Tally and its Leadership as thought leaders. Recognizing this contribution CMO Asia conferred the ‘Most talented CMO of India’ award on her during Nov, 2014.

She is known for establishing and cultivating excellent working relationships with Influencers – customers, channel partners, media, vendors, associations and has a vast professional network.

Mangal has been trained in Time management, Relationship management, NLP, Creative writing & Theater. She is a certified coach. Being a committed Toastmaster, she actively groomed several speakers from Tally. She has mentored 2 Toastmasters clubs and has also served as an area governor for 2 years for Toastmasters International.

Mangal has contributed as a consulting correspondent to Businessgyan – an online business magazine and is also a blogger.

She’s unpretentious, hands-on and a warm people-person. A Science graduate from Mangalore University, Mangal is happily married and is blessed with 2 Sons. She loves cooking for her family and dotes on her pet Labrador.


(Friday) 6:00 pm - 8:00 pm


Bhive Workspace Indiranagar

No 25, 12th B Main,HAL II Stage, Indiranagar, Bangalore, Karnataka – 560038 (adjacent building to Infinitea Tea Cafe on Indirana, Bangalore


Yulia Byulia@bhiveworkspace.com