Having discussed the emergence of ‘Hyperlocal Advertising’ in my first post as the new domain of Advertising within a city (Emerging New Domain in Offline Advertising: Location-based & Hyperlocal), let us now see the tech solutions that are supporting it. Ideally, Hyperlocal Advertising Spaces within a city are a combination of several modes of Advertising. [...]
About Prateek TandonPrateek Tandon is the founder of ShopAdSpace. ShopAdsSpace is an Ad-Tech startup based in Bangalore among NASSCOM 10,000 startups. ShopAdSpace has a Location-based Advertising App for media planning, executing & managing hyperlocal advertising campaigns across verticals like Apartments, Tech Parks, Corporate, Supermarkets, Cafes, Restaurants etc.
Amidst the increasing use of Technology to solve real-time problems in every industry, Media and Advertising is also experiencing major innovation & emergence of new domains. To challenge the traditional ways of advertising in India is a new domain altogether, called “Hyperlocal Advertising”. It is emerging solely with the help of Technology & is the [...]